About UA in the Caribbean

Led by University of Alabama Advertising + Public Relations faculty, students travel to the Caribbean to explore advertising and PR in a new culture and marketing environment. Through courses, visits with local practitioners, and targeted cultural experiences and excursions, students gain in-depth knowledge of Caribbean marketing and culture.

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In 2024, courses include APR 426: International Public Relations taught by Mr. Randall "Huff" Huffaker and Social Media Analytics for Tourism Marketing taught by Dr. Jameson Hayes.

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Excursions include exploring the Dutch capital of Philipsburg and the French capital of Marigot. For fun in the sun and market research, the program will embark a day-long sail around Sint Maarten stopping at various beaches along the way. We will also sail to Prickly Pear island and Aguila for snorkeling and lunch on the beach and cruise up the shoreline with Rhino Safari. We will bid farewell to the island with a sunset dinner cruise before heading back to the States.