Course Offerings
Students will take each of the two courses offered on the program. Courses will be co-taught by UA and USC faculty with UA and USC students collaborating in both courses (6 hours):
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University of Alabama Students register for:
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APR 426: International Public Relations (Huffaker) AND
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APR 490: Social Media Analytics for Tourism Marketing (Huffaker)
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University of South Carolina students register for:
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JOUR 518: Brand Communication in the Caribbean (Hayes) AND
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JOUR 596: Social Media Analytics for Tourism Marketing (Hayes)
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APR 426: International
Public Relations/ JOUR 518: Brand Communication in the Caribbean
Lead Instructor: Mr. Randall Huffaker
APR 426/JOUR 518 will teach students the role of advertising and public relations in the Caribbean and other countries, in different contexts, and at the local, regional, national, and international level.
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Working on a local Sint Maarten client, students will develop an integrated advertising and public relations plan allowing the client to reach the global, culturally diverse audiences that visit Sint Maarten.
APR 490: Social Media Analytics for Tourism Marketing/ JOUR 596: Social Media Analytics for Tourism Marketing
Lead Instructor: Dr. Jameson Hayes
APR 490/JOUR 596 will train students to use social media analytics alongside traditional word-of-mouth and partnerships to develop actionable insights for advertising and public relations campaigns in the unique Caribbean tourism environment.
Working on a local client brand, students will first gain expertise in social media analytics research. Next, students will apply their skills in developing social media marketing recommendations for the client.